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The NHS overtakes the economy and inflation as the most mentioned issue facing Britain
Ipsos Issues Index - January 2023
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Britons more likely to back actions in support of Ukraine than many other countries surveyed
1 year on, despite some softening, support for Ukraine is still strong across western countries.
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Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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What Worries the World – December 2022
Have we reached peak inflation? Although still the top concern, worry about inflation falls for the first time in two and a half years according to the latest What Worries The World? global survey from Ipsos.
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Gen Z: grounds for optimism?
Are there grounds for optimism about Britain’s youngest generation, and what might this mean for government and labour market? Data suggests that despite the pandemic, inflation, and war, the British public’s optimism for today’s youth has risen gently. Generational analysis suggests the youngest cohort, Generation Z, feels a little less pessimistic about their economic situation compared with Millennials when they were a similar age. But are they really a more optimistic group or just a reversion to the mean after the Millennials’ tough experience entering adulthood in the shadow of the 2008 economic crash?
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Ipsos Predictions 2023: A heatwave, an election, a general strike and food shortages, what are Britons expecting to happen in 2023?
As 2022 comes to an end, Ipsos asked the public to look forward to what 2023 could bring. From a general election, to a general strike, heatwaves to food shortages, what has next year got in store for us?
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Harsh home truths
Economic turmoil has brought the housing affordability crisis into sharper relief for mortgage holders and renters. What can Government do? The response to COVID-19 was to pull more levers: eviction bans, mortgage and Stamp Duty holidays. In the Autumn Statement, Chancellor Jeremy Hunt announced capping social rents in England, but the Scottish Government had already gone further, faster, introducing a freeze on private as well as social rents and a moratorium on evictions. Previously, Michael Gove recommitted the Government to building 300,000 homes a year. Action will take years to deliver results, requiring considerable political courage. Public opinion will need careful management too. Has the housing crisis become bigger and uglier?
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Mission critical – Levelling Up, a balancing act
Prime Minister Rishi Sunak gave a ‘cast-iron commitment’ to prioritise levelling up in his first PMQs. In the face of an economic situation requiring ‘eye-wateringly difficult decisions’, what hope do the public have that living standards, high streets, and public services will prosper in the coming years? The public are pessimistic about delivery but the appetite for action is unlikely to lessen.
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From the cost of living to sustainable living
A greener lifestyle is often seen as expensive but is the cost of living crisis changing this? Our research shows that UK households plan to make environmentally friendly changes due to, not despite of, the rising costs. These changes create opportunities to tackle two key concerns together and the public don't always see a trade-off. How can Government and businesses make the most of this and change the narrative to “it is cheap being green”? And what are the implications for encouraging sustainable behaviour change?
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Poverty, poor health, and the NHS: Stopping the spiral
Ipsos research shows that Britons believe increases to the cost of living pose a risk to the nation’s health. But what does the crisis mean for the NHS and the service it can provide – particularly to those feeling the effects of increased poverty – and how can we stop a downward spiral?