Social Media Insights

The rise of Social Media has led to a fundamental change in the way brands communicate with consumers. It is no longer a one-way exchange but a dialogue, in which the power of the consumer must be respected, and appropriately managed.

In this paper we share insights on Social Media from experts on the topic within Ipsos, highlighting three areas of importance:

• The use of Social Media to co-create brand success
• How ads go viral
• Earning success through Social Media