Techlash continues... technology is the most trusted of industry sectors, but has declined in net trustworthiness in recent years

Given the vital role that technology has played during the pandemic in supporting economic activity and keeping people connected, we might expect an increase in the trustworthiness of technology companies. In fact, the opposite is the case, with trustworthiness declining globally over the period.

The author(s)

  • Henry Archer Corporate Reputation
  • Trent Ross Ipsos Corporate Reputation
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For years the technology industry has been the world’s most trusted industry. Technology companies have held the top spot of trust ratings (34%) and the industry as a whole has been far ahead of all others. In Ipsos' 2019 Trust: The Truth report, technology companies were 17 points ahead of the average of other industries, now they are just nine points ahead. However, in recent years, the phenomena of ‘techlash’ has begun to eat away at trust in the industry, in part due to its association with social media. Then came the COVID-19 pandemic which forced millions of people to change the way they work. Technology was a main enabler of the shift to working from home. Our data suggests that with greater dependence on technology has come a heightening of existing tensions among users.

In our latest short video from our trustworthiness monitor series, Henry Archer, Director (technology sector) in our Corporate Reputation team, talks about what's driving trustworthiness in the technology sector and reviews what this means for the reputation of the sector.

The full article with our data can be found in the our report here.

The author(s)

  • Henry Archer Corporate Reputation
  • Trent Ross Ipsos Corporate Reputation

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