Audience Measurement

Woman reads the newspaper in a coffee shop
Audience Measurement Survey

New Ipsos measurement contract as PAMCo advances collaboration with Barb

The new approach to data collection means PAMCo optimises their use of high-quality face-to-face interviews.
Tech Tracker Q1 2020
Tech Tracker Publication

Only 20% of people are happy to share online information for personalised recommendations

Ipsos' Tech Tracker is a biannual, GB nationally representative research survey which measures the emerging trends and developments in technology.
Next Episode: The Opportunity for Podcasts
Audience Measurement Publication

Next Episode: the opportunity for podcasts

Our latest thought piece, Next Episode: The Opportunity for Podcasts, explores the opportunities for podcasts in a rapidly changing media environment.
Ipsos named as UKOM research supplier from 2021
Online Research Survey

Ipsos named as UKOM research supplier from 2021

Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.
Ipsos Tech Tracker_Q3 2019
Tech Tracker Publication

Almost 2 in 3 GB adults feel concerned about their online privacy

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
On the Move: Measurement for Out of Home Advertising | Ipsos
Advertising Publication

On the Move: Measurement for Out of Home Advertising

The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
Tech Tracker Q1 2019 Report
Tech Tracker Publication

79% of Voice Activated Speaker Owners Have an Amazon Echo

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Mixed Mode Surveys: Enhancing quality using online and face-to-face
Audience Measurement Publication

Mixed Mode Surveys: Enhancing quality using online and face-to-face

This paper explores a variety of approaches where offline and online interviewing can work together to maximise response and minimise survey error.
The Sound of the Next Generation
Audience Measurement Publication

The Sound of the Next Generation

Our latest research report for Youth Music shows that music is essential in young people’s lives, significantly improving their wellbeing.
It's about time - Measuring Media Impact 2019
Audience Measurement Publication

It’s About Time: Measuring Media Impact

Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.
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