Audience Measurement


Lockdown TV: Viewers are enjoying new formats

To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.

Lockdown TV: What habits will stick as we leave lockdown?

To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
Audience Measurement Publication

Ipsos iris: An online publisher pack

From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos has produced an Online Publisher framework Pack.

Lockdown TV: VOD provides a platform for viewers to live vicariously

To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.

Lockdown TV: For brands trust and transparency are key

To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.

Lockdown TV: TV is still a key source of comfort and a valued facilitator of family time

To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.

Lockdown TV: Consumers are increasingly conscious of their shopping habits

To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
Brands Publication

Alexa, Mummy and Me: New opportunities for kids and voice

This thought piece discusses how kids and parents engage with voice technology in the home and what opportunities this presents for brands both during and post the COVID-19 lockdown.

From comic relief to the comfort of nostalgia: 5 ways our TV viewing has changed in lockdown

To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.