Audience Measurement

Woman reads the newspaper in a coffee shop
Audience Measurement Survey

New Ipsos measurement contract as PAMCo advances collaboration with Barb

The new approach to data collection means PAMCo optimises their use of high-quality face-to-face interviews.
Barb and PAMCo Join Forces
Audience Measurement Publication

Pioneering Data Collection: Barb and PAMCo Join Forces

Barb and PAMCo are launching a joint beta trial of shared data collection in October 2024, managed by their data collection partner, Ipsos. This initiative is part of PAMCo’s ongoing review to develop an enhanced measurement system for 2025.
Ipsos iris: Black Friday 2023
Audience Measurement Survey

Ipsos iris: Black Friday

The Black Friday Phenomenon: A Retrospective Review and Future Forecast from Ipsos iris
What Makes Nuanced Portrayal? Avoiding the unconscious stereotype trap - Ipsos
Media Publication

What Makes Nuanced Portrayal? Avoiding the unconscious stereotype trap

In this piece we provide a deep dive into how stereotypes in content have evolved over time, their potential for harm, and considerations for content creators looking to represent greater inclusion and nuanced portrayals
print readership
Newspaper Survey

PAMCO data release provides first print readership in over a year

PAMCo have released updated GB print readership estimates for the first time in more than a year on October 29th, with fresh data collected using a new ‘online first’ research design developed by Ipsos.
RAJAR returns with an adapted design
Radio Survey

RAJAR returns with an adapted design

The first UK radio listening figures for 18 months have been released by RAJAR on 28 October.
Ipsos and Kantar appointed to deliver total media audience measurement solution in the Netherlands
Audience Measurement Survey

Ipsos and Kantar appointed to deliver total media audience measurement solution in the Netherlands

Dutch media industry selects Ipsos and Kantar to build the world’s first integrated audience measurement solution to deliver TV, digital, published media and radio currencies in a single dataset.
Ipsos expands its media and audience measurement expertise
Audience Measurement Survey

Ipsos expands its media and audience measurement expertise

Ipsos welcomes Dan Wong-Chi-Man alongside new acquisitions as it strengthens its media and audience measurement expertise.
Data Integration: Understanding media in context
Methodology Publication

Data Integration: Understanding media in context

As brands and media owners find they have an increasing number of data sources available, this thought piece explores the benefits of our data integration methodology.
Communicating in a Crisis: The needs of news audiences
Media Publication

Communicating in a Crisis: The needs of news audiences

This thought piece discusses how news consumption has changed this year as a result of COVID-19 and what news providers and media owners can do to best serve their audiences.
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