Big Data


Healthcare Publication

Multi-source Data to Insights - How to navigate the new reality for Pharma

Over the last few years there has been huge growth in the availability of digital data sources and health data.
Big Data Publication

Constructing your data house: From Foundations to Frameworks

From foundations to frameworks - Building a data strategy for public and private sector organisations, a new thought piece from Ipsos Data Advisory practice in the UK.
Big Data Publication

Insights, Big Data and the Future of Sustainability

This report explores how Insights functions can harness data to drive sustainability initiatives.
Big Data Publication

The role of insights in the data era: What good looks like

We discuss what good looks like for Insights functions in the data space and what the leading firms do that differentiate them.
Pharmaceutical Publication

Multi-source Healthcare Data

The world of pharma business insight is likely to change as it embraces a multi-data source reality.
Social Media Publication

Navigating the 'too much information' age

In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
Data Privacy Survey

UK Cyber Security Survey 2019

The National Cyber Security Centre and Department for Digital, Culture, Media and Sport have released findings from the first UK Cyber Survey.
Data Science Survey

Mudslides, Risks, and Campaign Effectiveness

A few weeks ago I was on a very muddy walk, up near the front of the group, and chatting with the leader. We were on a narrow path alongside a high electric fence. There were quite severe hazard signs and the path itself was slippery and tilting down towards that fence.
Data Science Survey

Data Massaging: the benefits of a good massage

2018 has arrived and with it a mine of data waiting for some attention!