Brands

How consumers and brands are surviving the ‘no normal’.

Using metaphor elicitation to gain a truer consumer-centric measure of influence.

Achieving brand growth in a mindful and mindless world.

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.

The science of strong relationships in challenging times.

This thought piece discusses how kids and parents engage with voice technology in the home and what opportunities this presents for brands both during and post the COVID-19 lockdown.

In Ipsos’s latest paper, our Creative Excellence experts explain what brands can do – and are expected to do – in the face of a challenge such as COVID-19.

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.