Brands

Ipsos, Effie UK, NHS England and MullenLowe Groupe discuss how to embrace non-conformity and chose the channels that drive campaign effectiveness.

Real understanding to climb the Creative Effectiveness Ladder

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.

Time for a strategic reset?

How consumers and brands are surviving the ‘no normal’.

Using metaphor elicitation to gain a truer consumer-centric measure of influence.

Achieving brand growth in a mindful and mindless world.

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.