Brands

Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.

We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.

Getting an accurate and complete answer to the question of who you compete with is critical.

How to align brand promise and customer experience for business success

Ipsos, Effie UK, NHS England and MullenLowe Groupe discuss how to embrace non-conformity and chose the channels that drive campaign effectiveness.

Real understanding to climb the Creative Effectiveness Ladder

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.

Time for a strategic reset?