Consumer Behaviour


Investors Survey

Britain's top business journalists feel the economic tide is turning

For the first time since the financial crisis, our Business and Financial Journalist survey shows that over half of Britain’s top journalists say they expect the economy to improve over the next twelve months.
Investors Survey

Honesty and integrity: Is this the edge businesses need in a stagnant economy?

In our Financial Statement blog, Victoria Clarke of Ipsos Loyalty talks about how honesty and integrity could be the key to competitive edge for businesses.
Investors Survey

Key trends in Big Data and the opportunity this provides for the Market Research industry

Financial Statement blog: Charles Adriaenssens asks how our industry should approach Big Data and incorporate it into its offer.
Investors Survey

The housing market: what the public thinks

The Financial Statement blog: Ben Marshall writes up findings from our latest housing market confidence survey for the Halifax Building Society.
Investors Survey

Peer to Peer lending: a growing financial service you won't find on the high street

Many consumers are still unaware of peer to peer lending but recent research by Ipsos would suggest that these online based lenders are a growing competitor of high street banks.

Corporate Social Responsibility research for UNICEF

New research for UNICEF by Ipsos shows more than two-thirds of UK businesses think responsibilities to children will become more important over the next five years.

Britons are the world's most international diners

A new study announced by Ipsos reveals that the British are the world's most internationally-minded when it comes to home dining preferences.
Investors Survey

Captains of Industry: Views on the UK economy

Cautious optimism returned among the UK's Business Leaders at the end of 2012 but with considerable economic concerns, says Andrew Croll.

One in Three Brits Ready to Eat Horsemeat

A new survey by Ipsos MarketQuest shows that a large proportion of Brits would be happy to eat regulated and labelled horsemeat.