Consumer Behaviour

Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.

Applife is Ipsos proprietary app using mobile for qualitative research.

Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.

Lucy Neiland from the Ethnography Centre of Excellence highlights the importance of building better relationships to retain customer loyalty.

Jean-François Damais reveals an Ipsos study which found that, all too often, customers believe they are putting in more effort than companies to get things resolved following a negative complaint or incident.

Andrew Croll, Research Director at Ipsos Loyalty writes about how business leaders define productivity and what this means for the UK's productivity problem.

New Ipsos research suggests that big business is beginning to do its bit to help their employees make good decisions at retirement. Does this mean the retirement savings industry itself needs to do more, asks Georgina Clarke.

Sir James Dyson and Sir Martin Sorrell are the joint most impressive business people in Britain at the moment, according to the most senior figures in top UK companies.

The majority of leaders of the UK's biggest companies are optimistic about prospects for their company in 2016 according to a new Ipsos study.