New research from the Ipsos Global Reputation Centre asked business leaders, consumers, Members of Parliament, and journalists for their views on corporate activism – examining the potential risks and benefits of taking a corporate stance, how organisations can determine which issues they speak on, and how to communicate their views when they do.
Captains of Industry say that despite nearly all board members on the FTSE 500 saying they are actively promoting and championing diversity and inclusion in their company (86%), a very large proportion say they have no female board members at all (71%).
The annual Ipsos Captains of Industry study finds that at the time of interviewing, 58% of Captains felt that since the referendum the decision to leave the EU has had a negative impact on their business.
A new Ipsos Captains of Industry study finds that industry leaders put encouraging investment in infrastructure at the top of their wish list, with 19% of industry leaders citing this as a policy they think should be included in the Government's new industrial strategy.
We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level. Eleanor Thornton-Firkin, Head of Content & Creative Development, Ipsos Connect, writes for Campaign.
