Consumer Behaviour


Audience Measurement Publication

The Age of the Algorithm

It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another.

Captains of Industry are committed to championing diversity and inclusion in the workplace, but women remain scarce on executive boards

Captains of Industry say that despite nearly all board members on the FTSE 500 saying they are actively promoting and championing diversity and inclusion in their company (86%), a very large proportion say they have no female board members at all (71%).

Captains of Industry say business is already suffering the consequences of Brexit

The annual Ipsos Captains of Industry study finds that at the time of interviewing, 58% of Captains felt that since the referendum the decision to leave the EU has had a negative impact on their business.

Ipsos Captains of Industry place infrastructure at the top of their wish list

A new Ipsos Captains of Industry study finds that industry leaders put encouraging investment in infrastructure at the top of their wish list, with 19% of industry leaders citing this as a policy they think should be included in the Government's new industrial strategy.

Smile, you're on camera

We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level. Eleanor Thornton-Firkin, Head of Content & Creative Development, Ipsos Connect, writes for Campaign.

Online shopping driving change in travel behaviour

The RAC Foundation commissioned Ipsos to ask a nationally representative sample of adults about their shopping behaviour.

Nationwide explores consumer confidence following referendum

A new poll by Ipsos for Nationwide reveals that despite some economic concerns following the referendum, the majority (58%) of the public feel that their personal financial situation will be unchanged over the next six months.
Social Media Publication

More Than Words

Harnessing the language of images across social media platforms. Whilst reading words is still fundamental for how we communicate, a picture really can tell a thousand words, and this opens up different opportunities for brands to communicate with consumers.
Investors Survey

A tipping point for banking?

Following the recent Open Banking reforms announced by the Competition and Markets Authority, Callum Watling writes about how new technologies are reshaping the banking landscape and changing the way consumers interact with money.