Consumer Behaviour


Nationwide explores consumer confidence following referendum

A new poll by Ipsos for Nationwide reveals that despite some economic concerns following the referendum, the majority (58%) of the public feel that their personal financial situation will be unchanged over the next six months.
Social Media Publication

More Than Words

Harnessing the language of images across social media platforms. Whilst reading words is still fundamental for how we communicate, a picture really can tell a thousand words, and this opens up different opportunities for brands to communicate with consumers.
Investors Survey

A tipping point for banking?

Following the recent Open Banking reforms announced by the Competition and Markets Authority, Callum Watling writes about how new technologies are reshaping the banking landscape and changing the way consumers interact with money.

Online Control in the era of Ad Blocking

Ipsos was engaged by Facebook to conduct multi-method, multi-market research to understand more about ad blocking and personalisation expectations among consumers.
Investors Survey

Counting the cost of Brexit: How should Financial Services adapt to post-referendum Britain?

Paul Stamper, head of Financial Services, Ipsos, analyses our recent polling on consumer confidence after the Brexit vote and looks at what financial institutions can do to weather the post-referendum storm.

One in ten delay big spending decision post referendum

One in ten consumers have opted to delay or abandon a big spending decision because of the EU referendum result, a survey by Ipsos for the Telegraph has found.
Investors Survey

Captains of CX Industry: Four Things Your CEO Is Thinking and What You Can Do about It

Helen Wilson, MD of Ipsos Loyalty, discusses our annual "Captains of Industry" survey and reflects on what today's business leaders think about customer experience in their own organisations.

85 per cent of business leaders do not rate their organisations highly at delivering high quality customer service

According to "Captains of Industry", an annual survey of more than 100 of the most senior figures in top UK companies, 85% of business leaders do not rate their organisations highly in terms of consistently delivering high quality customer service.
Consumer Behaviour Publication

Ipsos Views: Is the Behavioural Lens Out of Focus?

Using behavioural science to get closer to the consumer.