Consumption

The latest RAJAR results show that 91% of people aged 15 and over are listening to the radio each week.

In the latest Light Bite from Ipsos MediaCT, John Carroll examines the effect that online research has had on the quality of the results.

John Carroll, Senior Director at Ipsos MediaCT, shares the results of some new research on digital radio.

The latest set of National Readership Survey (NRS) results published on 27 August shows that the nation is increasingly embracing technology and the digital world.

This Thought Piece explores how the music industry brought about this change, whether it spells an end to piracy and its impact on the physical retailer. Furthermore what, if any, lessons can other providers of digital content learn from the experience of the music sector?

The Q2 2010 National Readership Survey results were released on 27 August and provide newspaper and magazine publishers with the official readership estimates for their publications.

The new RAJAR figures released on Thursday 5th August (Q2 2010) make for interesting reading. There are more people than ever listening to the radio - a massive 46.8 million of us listen to the radio during an average week, that's 91% of the UK population aged 15 and over.

The latest set of RAJAR results published on 5th August 2010 (Q2 2010) shows that the current UK digital share of radio listening is 25%, meaning we are now half way towards the Government's target of 50% set for the switchover from analogue to digital broadcasting.

What is wrong with online samples? Ipsos MediaCT investigate.