Consumption

How to grow a premium brand during a recession | Ipsos
Brands Publication

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
Consumers Publication

ASI Nurturing Great Creative event - Sowing the seeds

This paper looks at the Big Idea - what it is and why it provides the best opportunity for successful creative development and how research can help.
Consumers Publication

The Evolving Business Elite

The Business Elite are the most senior business executives in the world's largest companies. Using our Business Elite survey, Ipsos MediaCT investigates how their media consumption has been evolving.
Consumers Publication

3 Screen Behaviour

How has the rise of Smartphones and Tablets changed online behaviour?
Consumers Survey

`Thanks for Tuning In'

Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
Consumers Publication

Leveraging the potential for 'word of mouth' and 'word of mouse'

How to make Re-transmission work for a brand, including examples from the 2012 Super Bowl.
Consumers Publication

Sexual and sadistic violence in films

Ipsos MediaCT investigated the opinions on and effects of sexual and sadistic violence in films for the British Board of Film Classification (BBFC).
Consumers Publication

Ipsos MediaCT Tech Tracker

Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
Consumers Survey

What do consumers think of 4G?

New findings from the Ipsos Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran in Brand Republic.
Consumers Publication

Keep Taking the Tablets...

The rise of both smartphone and tablet ownership means that more and more people engage in multi-screen behaviour. MediaCT investigates what activities people engage in and how it affects television viewing.
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