Consumption

How to grow a premium brand during a recession | Ipsos
Brands Publication

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
Consumers Publication

Media Brand Equity

An introduction to The MediaCT Brand Equity product that looks at the importance of different platforms to a brand's overall equity.
Consumers Publication

Moods, Minds and Motivations

A regular newsletter from Ipsos Ideas
Consumers Publication

White Paper: Understanding brand value

The purpose of this paper is to explore these dynamic forces, in order to improve our understanding of brand value.
Animal Welfare Survey

More Strays On UK Streets

The UK's stray dog population has increased for the first time in six years, to around 117,500 — a three per cent rise since last year.
Food & Diet Survey

'Top Of The Crops!' Carrot Tops Veg Table

It's official — the nation's favourite vegetable is the carrot. The potato runs a close second but only among men as more women prefer broccoli.
Food & Diet Survey

Fish & Chips

Fish & Chips still seems to be the British public's favourite meal according to a survey conducted by MORI on behalf of the Seafish Industry Authority between 14-20 August. Just over half have eaten fish & chips
in the last month, with more than half of these in the last week.
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