Consumption

How to grow a premium brand during a recession | Ipsos
Brands Publication

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
Consumers Publication

Thoughtpiece - Trust in Online Research

An overview of online research and potential pitfalls to avoid.
Consumers Publication

Real Trends Flyer

Real Trends is an innovative new service to understand how British society is changing and advise our clients on what this means for them.
Consumers Publication

Thoughtpiece - Is Research Keeping up with Technology?

How research is adapting to the multi-platform era of media fragmentation.
Consumers Publication

Horizon Flyer

An introduction to Ipsos's futures research, involving "Horizon Scanning". This is collecting, patterning and analysing a wealth of observational data about the world. This process helps us to identify trends and drivers of change that could shape the future of our clients' business.
Consumers Publication

Thoughtpiece - Response Rates

Strategies to maximise response rates to market research surveys taking into account the survey universe and method of data collection.
Consumers Publication

Multiplayer Paper

A study of multi-play services of internet, landline, mobile and digital TV to understand the success criteria for suppliers.
Consumers Publication

Selling the D word

This study supported Channel 4's BritDoc festival by investigating attitudes towards UK documentaries.
Consumers Publication

MediaCT Glossary Flyer

Flyer for the 4th edition of Ipsos MediaCT's glossary.
Consumers Publication

Full MediaCT Glossary

4th Edition of the full Glossary of Ipsos Media CT terms.
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