It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
What can brands learn from the past year in advertising that will help them create even better campaigns in 2015? In this paper, Jon Harper looks beyond the hype to understand how brands can leverage the power of long-term emotional brand building while ensuring they achieve short-term targets too.
This year's IPA Effectiveness Grand Prix award went to Adam&Eve/DDB for their `Good Call' campaign for Fosters. In this paper from Ipsos ASI discover the secrets to their success and how you can apply the learnings to your own brand.
In our latest thought piece, Ipsos MediaCT looks at how Passive Measurement tools, such as automatic tracking devices on smartphones, can benefit market researchers and their clients.
This paper looks at the importance of both real time and right time marketing - connecting with consumers in the moments that matter, and how research provides the opportunity for better creative and innovation.
This paper looks at how celebrities will lend your brand fame, aid cut through and ideally some of that celebrity aura is transferred to your product or brand, but beware of the potential damage.
In his newest Blog MediaCT's Elliot Whitehead talks about streaming services continuing their success stories and how advertisers have gotten involved.
In this Bite Sized Thought Piece Ipsos MediaCT looks at the hot topic of readership engagement, its chequered history in the UK and across the globe, and introduces the first media engagement metric to be incorporated into a currency.
In this paper Ipsos ASI gives our point of view on why we believe simplicity is essential to brand success in the connected age, and why brands that have simplicity of purpose and communications will be the ones that succeed.
