Consumption

How to grow a premium brand during a recession | Ipsos
Brands Publication

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
Consumers Survey

Music Can't Buy Me Love

On the 50th anniversary of The Beatles' A Hard Day's Night, Ipsos MediaCT's John Carroll looks at whether music can buy love for today's generation.
Consumers Publication

The Connected Consumer: Global Village Technology

In their latest thought piece Ipsos MediaCT investigates attitudes towards technology and how they differ according to country.
Consumers Publication

Pick Me, Love Me, Share Me!

In this thought piece Ipsos MediaCT investigates how the new MediaCT Pick Me, Love Me, Share Me model can help understand content and what can be done to improve it.
Consumers Survey

Radio and the new normal

Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
Consumers Publication

The Connected Consumer: Different Screen Behaviour

In their latest thought piece Ipsos MediaCT investigates of ownership and device usage changes across different countries.
Consumers Survey

Newstalgia: an aching for things in print

In his latest blog John Carroll from Ipsos MediaCT talks about why he decided to stop reading his Sunday paper on a tablet and move back to a paper copy.
Consumers Publication

Advertiser Funded Programming

Ipsos MediaCT investigates how viewers respond to companies funding programs and at what point they deem the influence that the company gains as unacceptable.
Consumers Survey

Online Listening Grows Amongst the Radio's Millennium Generation

Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
Consumers Publication

Neuroscience: Uncovering hidden truths

Often, we aren't aware of the real motivations behind our actions. Ipsos ASI shows how Neuroscience can help you understand the non-conscious, emotional response which drives our reactions to brands and advertising.
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