Customer Experience


Customer Experience Publication

The Forces of CX: Control

Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers. 
Customer Experience Publication

The Forces of CX: Certainty 

Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers. 
Customer Experience Publication

The Forces of CX: Fair Treatment 

Here are three examples of brands delivering on the values of our Forces of Customer Experience during the COVID-19 outbreak, showing how it is possible to build emotional connection with your customers. 
Customer Experience Publication

The Forces of Customer Experience

The science of strong relationships in challenging times.
Mystery Shopping Publication

Monitoring business performance during – and after – social distancing

In a world of social distancing and heightened health concern, it is critical that brands deliver an experience which takes responsibility for the wellbeing of their customers and employees. Delivering a standout customer experience during the crisis will inform consumer behaviour throughout – and perhaps long after – the outbreak. Here is how Ipsos can help.
Voice of the Customer Publication

How to adapt your VoC programme during COVID-19

Continuing to engage with customers during COVID-19 is a strategic imperative. However, proceeding ‘as normal’ is neither empathetic nor likely to understand the full picture of changing customer experiences. Here we discuss how your brand must react to the functional and emotional needs of your customers.
Mystery Shopping Publication

Video Mystery Shopping – Closer to real

Video research can get us closer to real, consumer-led insights. So, shouldn’t you put video at the centre of more of your mystery shopping?
Customer Experience Publication

Staying close to your customers amid COVID-19 pandemic

Why customer experience still matters amid COVID-19 and social distancing.
Customer Experience Publication

Mystery Calling: Dialling up your contact centre performance

Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.