Economy


Ipsos Political Monitor - Britain sees surge in economic optimism

This month's Economic Optimism Index score of +2 is the most optimistic the British public have been about the economy since 2015.
Sustainability Publication

Climate Change: Britons still want government to prioritise environment over economy

Over half of Britons feel government should prioritise the environment over the economy in wake of the pandemic, even if this means slower economic growth or job loss. Britons are more likely to feel renewable energy and obliging owners to insulate their homes are very acceptable initiatives to reduce greenhouse emissions compared to the global average.
Issues Index Survey

Ipsos Issues Index: November 2020

The November 2020 Ipsos Issues Index shows the level of public concern about Coronavirus is unmoved since October
Taxes Survey

Britons support paying more tax to fund public services – most popular being a new net wealth tax

Britons say they are prepared to pay more taxes themselves to fund public services, in the context of COVID-19 requiring high levels of government spending.

Few believe Britain will be back to normal by Christmas, while opinion split on ending furlough in October

The latest Ipsos Political Monitor shows that most Britons lack confidence that life in Britain will mainly be back to normal by Christmas.
Brands Publication

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.

Majority of people expect government to make environment a priority in post COVID-19 recovery

Emerging markets top of the list when it comes to call for action and threat to health.
Scotland Survey

Scottish economic confidence hits new low

72% of Scots think the Scottish economy will get worse over the next 12 months according to a new Ipsos poll for BBC Scotland.
Public Health Publication

Signals #6: Understanding the coronavirus crisis

Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.