Economy


Few believe Britain will be back to normal by Christmas, while opinion split on ending furlough in October

The latest Ipsos Political Monitor shows that most Britons lack confidence that life in Britain will mainly be back to normal by Christmas.
Brands Publication

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.

Majority of people expect government to make environment a priority in post COVID-19 recovery

Emerging markets top of the list when it comes to call for action and threat to health.
Scotland Survey

Scottish economic confidence hits new low

72% of Scots think the Scottish economy will get worse over the next 12 months according to a new Ipsos poll for BBC Scotland.
Public Health Publication

Signals #6: Understanding the coronavirus crisis

Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.
Economy Survey

Majority of Britons continue to think The Government should prioritise health over economy in COVID-19 response

People's health is seen as more important than the country's economic health in latest Ipsos poll.
Society Survey

Large majority of Britons predict coronavirus will lead to changes in our lives, work, economy and society even one year from now – but expect less changes to the way we are governed

Britons expect our economy, work and lives to change as a result of the coronavirus pandemic but few expect the system of government to be different.
Public Health Publication

Signals #5: Understanding the coronavirus crisis

This fifth edition of our Signals digest brings together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.
Public Health Survey

Britons least likely to believe the economy and businesses should open if Coronavirus not fully contained

Across 14 countries, Britons were the least likely to agree that the economy and businesses should be reopened