Election

MORI's estimates of how the votes - and the non-votes - were spread in the 2001 general election.

An index to the various polls conducted by MORI before, during and immediately after the 2001 election campaign

Q When did you decide which party to vote for? Was it before the campaign began, in the first week of the campaign, around the middle of the campaign, within the last week, or within the last 24 hours?

Q How likely or unlikely are you to read or look at any of the party political manifestos in this election campaign?
Q Which of these statements best describes your attitude to the party election manifestos?

Survey during the 2001 general election campaign on local elections and readers' views of the political stances of Britain's daily and Sunday newspapers

Questions on interest in the party manifestos and on religious affiliation

Political Attitudes in Great Britain, June 2001, including questions on the Conservative leadership election

La encuesta MORI sobre Responsabilidad Social Corporativa entrega información sobre las expectativas de la población general respecto de las empresas y su rol en la sociedad.

Confounding their critics, especially those within the Conservative Party who had poured scorn on them throughout the campaign, the opinion polls conducted in the last week of the campaign proved the most accurate since 1987, and the exit polls performed remarkably well.