From real-time optimisation, to storylines that progress across different screens, Ipsos Connect's Beckie Goodfield in Mediatel examines the game-changing developments for TV and its advertising.
In a world where we can watch TV and read newspapers across a host of devices, Andrew Green, Global Director of Audience Solutions at Ipsos Connect, writes about how we can measure all this complexity.
Andrew Green, Global Head of Audience Solutions, Ipsos Connect, blogs on the so-called ‘death narrative’ – the notion that printed newspapers (the ‘dead tree’ editions) will eventually disappear.
Andrew Green, Global Head of Audience Measurement for Ipsos Connect, asks whether digital views are a more precise measure for ads than traditional forms of audience.
In his newest Blog MediaCT's Elliot Whitehead talks about streaming services continuing their success stories and how advertisers have gotten involved.
