Entertainment


Innovation Survey

Does Shakespeare still shock?

Royal Shakespeare Company launches audience research project with Ipsos to monitor emotional response to Titus Andronicus on stage and on screen.
Brand Image Survey

Betting on Brand Assets

What the gambling industry can learn from a Meerkat.

Making an experience real

As more Virtual Reality (VR) content is produced, Neil Stevenson has been pondering a simple question: What makes 'good' VR content good, exactly?
Consumers Survey

Hooray. The client 'worm' is finally turning

We are now deploying a new generation of multi-sensor tracking devices for our Out-of-Home Audience Measurement contract with Route.
Big Data Survey

Big Data and Machine Learning: where are we heading to?

Leo Cremonezi's thoughts on the potential of the marriage between big data and machine learning. 
Music Survey

Music Consumer Insight Report 2016

Ipsos Connect has partnered with IFPI to produce the Music Consumer Insight Report 2016, a global report exploring the behaviour of music consumers across 13 of the world’s leading music markets.

Cheetahs, Chickens and Goldfish

Speed is good when it comes to customer service and beating competition. But it can sometimes be a mixed blessing, writes Andrew Green.
Consumers Survey

Boiling the Frog

Andrew Green, Global Head of Audience Solutions at Ipsos Connect, blogs on the inexorable rise of Ad blocking.
Music Survey

There is an app for that: How apps can add extra value to the world of music

Elliot Whitehead explores the different ways in which apps can help add value for consumers, brands and artist in the music industry.