Financial Security

16% of GB adult survey participants said they were “finding it very difficult” (6%) or “finding it fairly difficult” (10%) to manage financially, according to a new Ipsos opinion survey for the University of Birmingham.

This edition of Understanding Society covers a diverse and varied array of topics relating to the cost-of-living crisis, and how the rising costs have been affecting British society. Ipsos researchers consider food insecurity, sustainable living, the housing market, generational divides, and much more.

A new 36-country survey for the World Economic Forum finds a growing number of people think unemployment will rise next year

Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.

Around six in ten (59%) are worried about their household’s financial situation, according to the first wave of Ipsos's new UK Financial Wellbeing Tracker.

With the British public increasingly anxious about the economy, we asked Business Journalists which sectors they felt were leading the way in supporting customers through the cost-of-living crisis and what the banking sector could do to support customers during this time.

Ipsos' latest research for the Department for Education gathered evidence on the use of childcare in April 2022, as well as on awareness and use of free entitlements, and perceptions of the rising cost of living.

New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.

Concern about inflation continues to rise and is the top worry for the fourth month in a row.