Healthcare


Healthcare Publication

Amplifying the Patient Voice: The role of publication in driving greater patient centricity

COVID-19 has dramatically changed perceptions of the pharmaceutical industry, with 60% of the UK public having an improved view of the industry since the start of the pandemic.
Healthcare Publication

Patient understanding of the treatment of their asthma across three continents and six countries

Results from the new multi-country Annual Asthma Patient Survey reveal ongoing gaps in asthma care despite patient confidence in their asthma control
Coronavirus Publication

Two Years On: Lessons From Covid Times

Two years into the unprecedented upheavals instigated by a global pandemic, it feels like a good moment to take stock and think about what we have learned during this dramatic period.

Coronavirus Survey

Public opinion on the end of free COVID testing

New Ipsos polling shows over half of Britons oppose the decision to end the free provision of COVID-19 tests.
Healthcare Publication

Trust: What next for the Pharmaceutical industry?

In a guest post for Ipsos, Jennifer Cummins, Founder of Shine Advise, writes about the importance of Trust for the pharmaceutical sector.
Healthcare Publication

Leveraging Real-World Evidence to Drive Pricing & Access in Healthcare

In this paper we explore how the healthcare industry can prepare for a future where value will be delivered less by individual drugs / interventions in isolation and more by ‘multi-component disease management’.
Healthcare Publication

Clinician of the Future: A 2022 report

Elsevier Health's global report, with research conducted by Ipsos, reveals clinicians' pain points, predictions for the future and how the industry can come together to address gaps.
Patients Publication

The Path to Techquity

Ipsos partnered with the HLTH Foundation to shine a light on existing health tech-related inequities in the US and identify opportunities for the industry to address techquity gaps.
Healthcare Publication

The Future Of Point Of Care & Rapid Testing

How has the Point of Care (POC) and rapid testing market evolved, and what does the future hold?