Innovation

A woman looking through a microscope
Healthcare Publication

The Breakthrough Study: Understanding why people hope and fear breakthrough technologies

Building on a global survey published in January 2025, Leaps by Bayer, BCG, and Ipsos announce findings from their latest qualitative research
Digital Publication

Point of View: Facing the Music of Big Data

In this white paper, Ipsos explores the role of Market Research in Big Data and demonstrates how Big Data is not nearly as new and scary as it appears. The paper includes a range of Big Data case studies demonstrating the innovative work we've been conducting for clients as diverse as Google and HMRC.
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