Innovation

The rise of social media has profound consequences for those that research society to understand how it works. This paper is about trying to research social media in ways that both represent social media users, and also possibly wider society.

The Ipsos Almanac is our review of life, society and business in Britain in 2014.

In this white paper, Ipsos explores the role of Market Research in Big Data and demonstrates how Big Data is not nearly as new and scary as it appears. The paper includes a range of Big Data case studies demonstrating the innovative work we've been conducting for clients as diverse as Google and HMRC.