Market Research


Politics Survey

The British: Online and Mobile

May 2002
Politics Survey

So Much To Do, So Little Time

The introduction of free entry to museums and galleries in England and Wales appears to be achieving the government's objective of widening access, according to MORI research conducted in January 2002. The overall proportion of adults visiting museums and galleries has gone up since similar research was undertaken two years ago from 31 per cent to 38 per cent.
Politics Survey

The State Of The Economy

When terrorists attacked the World Trade Center and the Pentagon on 11 September, economic optimism in Britain fell sharply: the MORI Economic Optimism Index (EOI) in our late-September poll for The Times hit -56, its lowest level for more than twenty years. It is perhaps surprising that barely half a year later all discussion of this year's budget should be concerned with the popularity of its taxation measures and not with its macroeconomic effects.
Politics Survey

Effect Of Candidate Ethnicity In The British General Elections Of 1997 And 2001

Statistical analysis of constituency results in the last two general elections strongly suggests that ethnic minority (Black or Asian) candidates secure a smaller share of the vote for their parties than do white candidates. While it is not possible to prove from the evidence why this is the case, the obvious presumption must be that it is caused by racist voters being deterred from voting for an ethnic minority candidate. The effect was strongest in the case of Labour candidates, depressing their vote share by more than three-and-a-half percentage points, but was also present for Liberal Democrats; however, there was no statistically significant loss of votes found in the case of Conservative ethnic minority candidates.
Politics Survey

The Queen Mother

The Queen Mother, who died at the weekend, remained popular with the British public to the end of her life. However she was not - despite the wishful thinking of certain newspapers over the last few days - the only popular member of the Royal Family.
Politics Survey

Going to Iraq and Ruin

MORI's latest poll on the War on Terrorism, published this week in Time Magazine, shows a very sharp fall in public approval for the government's handling of the crisis since MORI's last poll on the subject on 22-27 November last year. Just over half the public, 52%, say they approve of the way Mr Blair has handled the British response to the terrorist attacks, whereas in November he had the support of more than seven in ten, 71%.
Politics Survey

The British Back Their Bobbies

The Police have been much in the news this week, with the rank-and-file demonstrating in London against the Home Secretary's reform plans, and more senior officers publicly debating whether the low clear-up and conviction rate for crimes is the fault of the Police or of the criminal justice system.
Politics Survey

Why Can't The Tories Narrow The Gap?

Earlier this week a veteran Labour MEP expressed his disillusionment with the party by defecting to the Conservatives. Yet, despite clear signs of growing dissatisfaction with the government, the public remain steadfastly reluctant to do the same.
Politics Survey

Fear And Reassurance: Communications And The NHS

Two recent issues of public concern over healthcare, though very different in their details, demonstrate some common threads in the way public opinion on such issues arises and the importance of good communications in averting such potential crises.