Under Giulia's leadership, the aim is to enhance and broaden the reach of the existing Behavioural Science capabilities within Public Affairs in the UK.
My day job is the study of the British, the public generally, the electorate, in political terms (although opinion polls that you see in the newspapers and on television is but 1% of our turnover - that's right, 1%, of MORI's turnover - but 99% of the publicity).
Two years have now passed since William Hague was elected leader of the Conservative Party, in the immediate aftermath of the 1997 election defeat. It has certainly been a period of considerable change for the Tories, with the organisation having to grapple with the unfamiliar day-to-day role of being a party of opposition rather than of government. At the same time, there has been the urgent need to take stock and consider the implications of Tony Blair's victory, as well as to look at the party's structure and finances.
The British public wants maintenance free cars, self cleaning kitchens, calorie free food and electronic access to community information, according to the 1999 Motorola report on the British and Technology, published today, 20 July.
