Market Research

Tara Beard-Knowland of Ipsos ASI reminds us in Campaign that emotion is for everyone and that telling a great story can make your brand a hero.

Ipsos are proud to announce today a new partnership with The Design Laboratory that aims to transform the visual representation of data for clients.

Today, the Local Government Association and London Councils formally launch their consultation on how local councils can best benchmark on key perception-based measures, based on a review conducted by Ipsos.

Don't embark on innovation without first understanding your market, writes Jonathan Weeks, director, Ipsos Marketing in Brand Republic.

Louise Brice blogs in MediaWeek on facial recognition in advertising and what consumers perceive as true innovation.

Tara Beard-Knowland of Ipsos ASI asks if luxury brands can tell their story to the masses without diluting their brand equity.

The new Scottish Labour leader has to define her vision for Scotland's future, and fast, as she prepares to help her party defend control of Glasgow City Council

Around one in eight Britons (13%) rate the state of the economy as good while 87% describe it as bad accordingour latest 24-country Global @dvisor.

Jonathan Weeks discusses why manufacturers must understand why consumers love their products in order to survive and thrive in difficult times