Market Research

Repertoire brands have it tough, but they can succeed if they stay mobile and memorable, writes Jonathan Weeks in Brand Republic.

Parents are more interested in long term benefits of healthy food choices rather than obesity levels.

The Local Government Association has launched Local Government Inform, a new service to provide easy access for local authority staff and councillors to key data about their council and its area.

Keith Glasspoole comments on the benefits of biometrics in Marketing magazine.

More people expect house prices to fall rather than rise over the next year, according to the latest Halifax Housing Market Confidence tracker.

Simon Atkinson on Ipsos's unique mobile research around the 2011 Royal Wedding and what it tells us six months on.

Economic optimism falls to its lowest point since December 2008 amid people's concerns about being able to pay the bills, retire as planned, and their children's job prospects.

Tara Beard-Knowland writes in Campaign about young people and how they interact with media, technology, advertising and brands.

Ipsos MediaCT's John Carroll and Gareth Deere have won the `Most Innovative' Prize at the Print and Digital Research Forum in San Francisco.