Market Research

Jane Eunson and Lorraine Murray on the moral acceptability of using financial incentives to change behaviour.

Joe Marshall, head of Ipsos InnoQuest writes in Marketing that product placement is a win for new product launches and for James Bond.

Louise Brice in Brand Republic looks at why being able to spot and ride the wave of a new trend is both very difficult and yet extremely profitable if you get it right.

One in four supporters have deserted the nationalist cause in 2012 writes Mark Diffley in the New Statesman.

King's College London and Ipsos have formed a partnership to bring together researchers from both institutions to develop new opportunities and enhance the excellence and impact of the work that both do.

Carolyn Black of Ipsos Scotland explores the potential impact of alcohol minimum pricing on underage drinkers.

Following a recent report of an Ipsos poll in the media, we have released the following statement of clarification.

To help marketers better gauge the success potential of their latest innovations, Ipsos InnoQuest has developed a new Archetype IQ System for classifying consumer packaged goods innovations into 12 Archetype profiles.

Sir Robert Worcester and Mark Diffley analyse the results of our latest Scottish Public Opinion Monitor for The Times