Market Research

England supporters trust Wayne Rooney the most to score a last minute penalty in the World Cup final.

Sir Robert Worcester and Jayme Herve take a close look at the impact of the print media in the run up to the General Election.

Bobby Duffy, Managing Director, Ipsos Social Research Institute discusses how Twitter compares to traditional polling at elections.

Ipsos, one of the world's largest research companies, today announces the launch of a major global initiative: the Ipsos Social Research Institute.

The Ipsos Social Research Institute today released a major report which measures how satisfied or dissatisfied residents in 23 countries around the world are with their local area as a place to live and what top three priorities each want for improving their communities.

Ipsos's new poll published in the Economist today shows that there is public support for many of the new coalition government's policies.

Ipsos Marketing study: At least 80% of global consumers indicated that store brands are the same as or better than national brands on many dimensions.

Now that the dust has finally settled on the 2010 election Ipsos has developed an overview of the polls, the results and the big issues that affected the outcome.

The Ipsos Research Methods Centre (RMC) was launched in July last year and replaces the Research Methods Unit. The RMC is an integrated research unit which provides expertise in advanced data analysis, sampling and survey methodology generally. Our mission is to ensure that all of our quantitative research – whether using traditional or cutting-edge methods - is conducted to the highest possible standards.