Market Research


Investors Survey

Swearing on television: Ipsos poll for the Daily Mail

A large majority of people (79%) think that there is more swearing on television now than 10 years ago, according to an Ipsos poll for the Daily Mail.
Investors Survey

Wayne Rooney most trusted to score a last minute penalty in the World Cup final

England supporters trust Wayne Rooney the most to score a last minute penalty in the World Cup final.
Politics Survey

Was it the Sun (and the Times) wot (nearly) won it?

Sir Robert Worcester and Jayme Herve take a close look at the impact of the print media in the run up to the General Election.
Investors Survey

Predicting elections using 140 characters or less

Bobby Duffy, Managing Director, Ipsos Social Research Institute discusses how Twitter compares to traditional polling at elections.
Investors Survey

Ipsos Social Research Institute launches today

Ipsos, one of the world's largest research companies, today announces the launch of a major global initiative: the Ipsos Social Research Institute.
Investors Survey

The World's Most Satisfied Local Communities

The Ipsos Social Research Institute today released a major report which measures how satisfied or dissatisfied residents in 23 countries around the world are with their local area as a place to live and what top three priorities each want for improving their communities.
Investors Survey

Is the coalition government bringing the public with it?

Ipsos's new poll published in the Economist today shows that there is public support for many of the new coalition government's policies.
Market Research Publication

Ipsos Marketing - Global Consumer Views

Ipsos Marketing study: At least 80% of global consumers indicated that store brands are the same as or better than national brands on many dimensions.
Investors Survey

General Election 2010 - An Overview

Now that the dust has finally settled on the 2010 election Ipsos has developed an overview of the polls, the results and the big issues that affected the outcome.