Under Giulia's leadership, the aim is to enhance and broaden the reach of the existing Behavioural Science capabilities within Public Affairs in the UK.
The Ipsos Research Methods Centre (RMC) was launched in July last year and replaces the Research Methods Unit. The RMC is an integrated research unit which provides expertise in advanced data analysis, sampling and survey methodology generally. Our mission is to ensure that all of our quantitative research – whether using traditional or cutting-edge methods - is conducted to the highest possible standards.
Ipsos's Final Election Poll for the Evening Standard indicates that the UK may be on course for a hung parliament, with the Conservatives the largest party but short of an overall majority.
The issue of anti-social behaviour amongst the young is a massive issue in Britain at the moment. In his final video podcast before the Election, Ben Page explains that the higher the proportion of young people in an area, the greater the concern by those who live there.
Ipsos Health examines the major events in 2010 that will have a long term effect on the pharmaceutical market, including reform of the US system and a potential change of government in the UK.
The last of our polls in key marginal constituencies, Ipsos's new poll for Reuters suggests that the Conservatives are inching towards a majority with a 7% swing from 2005 in these key battleground constituencies.
Throughout the Leaders' Debates the Ipsos Worm has given a unique insight into how the public responded to what was said. Our final analysis examines what lessons can be learned for the future.
For all three debates, Ipsos has measured the reaction of undecided voters to what each leader says. The Today Programme has now used this data to create the best and worst possible political speeches.
