Market Research

Ipsos Marketing study: At least 80% of global consumers indicated that store brands are the same as or better than national brands on many dimensions.

Now that the dust has finally settled on the 2010 election Ipsos has developed an overview of the polls, the results and the big issues that affected the outcome.

The Ipsos Research Methods Centre (RMC) was launched in July last year and replaces the Research Methods Unit. The RMC is an integrated research unit which provides expertise in advanced data analysis, sampling and survey methodology generally. Our mission is to ensure that all of our quantitative research – whether using traditional or cutting-edge methods - is conducted to the highest possible standards.

With almost all the results counted, the results of the 2010 General Election closely mirror the predictions in Ipsos's final week polling.

Ipsos's Final Election Poll for the Evening Standard indicates that the UK may be on course for a hung parliament, with the Conservatives the largest party but short of an overall majority.

The issue of anti-social behaviour amongst the young is a massive issue in Britain at the moment. In his final video podcast before the Election, Ben Page explains that the higher the proportion of young people in an area, the greater the concern by those who live there.

Ipsos Health examines the major events in 2010 that will have a long term effect on the pharmaceutical market, including reform of the US system and a potential change of government in the UK.

The last of our polls in key marginal constituencies, Ipsos's new poll for Reuters suggests that the Conservatives are inching towards a majority with a 7% swing from 2005 in these key battleground constituencies.

Sir Robert Worcester predicts a hung parliament thanks to the surge in support for the Liberal Democrats following the leaders' debates.