Media

Ipsos World Cup polling
Sports Survey

Early morning kick-offs threaten live viewership for 2026 FIFA World Cup, as commercial sponsorship facing disengagement in Great Britain

New polling data from Ipsos reveals that the late evening and early morning UK start times for the 2026 FIFA World Cup are set to heavily disrupt how British audiences consume the tournament. The study, conducted between 5th and 8th June 2026 among 1,099 adults aged 16–75 across Great Britain, indicates a dramatic shift toward highlight packages and catch-up options for morning fixtures.
Attitudes to potentially offensive language on TV and radio
Society Publication

Attitudes to potentially offensive language on TV and radio

A new report by Ipsos for the regulator Ofcom outlines public attitudes to offensive language on TV and radio.
Music Consumer Insight Report 2016
Music Survey

Music Consumer Insight Report 2016

Ipsos Connect has partnered with IFPI to produce the Music Consumer Insight Report 2016, a global report exploring the behaviour of music consumers across 13 of the world’s leading music markets.
Tech Tracker Publication

Just over half of females 65+ have accessed the internet over the last three months

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Virtual Reality: Which Sectors have the Biggest Appeal for Consumers?
Virtual Reality Publication

Virtual Reality: Which Sectors have the Biggest Appeal for Consumers?

Virtual Reality(VR): Which sectors have the biggest appeal for consumers?
Newsbrands need to harness VR to keep pace with digital life
Virtual Reality Survey

Newsbrands need to harness VR to keep pace with digital life

News organisations shouldn't wait for YouTube to take over the Virtual Reality space, writes Neil Stevenson, Research Manager, Ipsos Connect in Mediatel.
Tech Tracker Publication

Females and the younger generation tend to share more selfies on social media

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Consumers Survey

Boiling the Frog

Andrew Green, Global Head of Audience Solutions at Ipsos Connect, blogs on the inexorable rise of Ad blocking.
Marketing Publication

The Many Faces of Modern Motherhood

Marketers and advertisers crave simplicity. But, by simplifying the lives of consumers are they failing to understand the complex ecosystem of identities related to motherhood?
Media Publication

Future of TV

With content that follows you, more seamless interplay between screens, personalisation and deeper levels of immersion, the future of television looks more exciting than ever.
82 - 90 of 102 items