Media

A group of young people sit on the grass with a laptop
Media Publication

AI Grows Up: Media Audiences' Needs

Our roundup of the latest insights on the AI landscape shows that GenAI has moved into the mainstream. This shift has consequences for media companies as they roll out this transformational technology. There is a need to grapple with behavioural shifts, audience needs, questions and red lines.
Making an experience real
Virtual Reality Survey

Making an experience real

As more Virtual Reality (VR) content is produced, Neil Stevenson has been pondering a simple question: What makes 'good' VR content good, exactly?
Confessions of the Admen
Advertising Publication

Confessions of the Admen

Do media planners and buyers see the world as others do, and does it affect the decisions they make? In this thought piece Ipsos Connect separates myth from reality by investigating the 'perils of perception.'
Tech Tracker Q4 2016
Tech Tracker Publication

80% of 16-34 year olds use a smartphone in their purchase journey

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Politics Survey

Public attitudes towards spending cuts - have we reached a tipping point?

Sara Davidson writes for Scottish Policy Now on what latest survey data tells us about attitudes to austerity. 
Attitudes to potentially offensive language on TV and radio
Society Publication

Attitudes to potentially offensive language on TV and radio

A new report by Ipsos for the regulator Ofcom outlines public attitudes to offensive language on TV and radio.
Music Consumer Insight Report 2016
Music Survey

Music Consumer Insight Report 2016

Ipsos Connect has partnered with IFPI to produce the Music Consumer Insight Report 2016, a global report exploring the behaviour of music consumers across 13 of the world’s leading music markets.
Tech Tracker Publication

Just over half of females 65+ have accessed the internet over the last three months

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Virtual Reality: Which Sectors have the Biggest Appeal for Consumers?
Virtual Reality Publication

Virtual Reality: Which Sectors have the Biggest Appeal for Consumers?

Virtual Reality(VR): Which sectors have the biggest appeal for consumers?
Newsbrands need to harness VR to keep pace with digital life
Virtual Reality Survey

Newsbrands need to harness VR to keep pace with digital life

News organisations shouldn't wait for YouTube to take over the Virtual Reality space, writes Neil Stevenson, Research Manager, Ipsos Connect in Mediatel.
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