Political Monitor

Polling from Ipsos shows that tax pledges from each party were welcomed by the British public, but with the rise in personal allowances the stand-out favourite.

October's Ipsos Political Monitor shows that, in the aftermath of Douglas Carswell's by-election win for the party, more of the British public now disagree that voting UKIP in a general election is a wasted vote than agree.

The Ipsos Political Monitor for September 2014 shows Ed Miliband is still to convince the public of his own qualities, despite presiding over the most popular party.

September's Ipsos Political Monitor shows three policies joint top as most important in deciding their general election vote.

Ipsos's last Political Monitor before party conference season and the Clacton by-election shows that UKIP's popularity has risen by two percentage points, as other parties' remain stable.

New research from Ipsos shows that half (51%) of Britons think the Conservatives' chances of winning the 2015 General Election will increase if Boris Johnson stands as an MP.

Ipsos's latest Economic Optimism Index shows that half the public (51%) believe that general economic condition of the country will improve over the next 12 months.

The Ipsos Political Monitor for August shows that support for the Conservatives and Labour is tied at 33% if there were a General Election tomorrow, the first time since October 2013.

The majority of Britons back Roy Hodgson as England football manager despite England's early World Cup exit, according to the Ipsos Political Monitor for July 2014.