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Political Pulse

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
Ipsos Political Pulse - September 2024
Political Pulse Survey

Fall in public favourability towards Keir Starmer and Labour

Keir Starmer's 46% unfavourablity rating matches the joint highest he has recorded with Ipsos just after the Hartlepool by election.
Ipsos Political Pulse August 2024
Political Pulse Survey

Moderate honeymoon continues for Labour and Keir Starmer but sees small slips as half think Britain is heading in wrong direction

Labour and Keir Starmer are still enjoying a moderate honeymoon period as they enter their second month in government according to the August 2024 Ipsos Political Pulse.
The NHS is the main reason why voters considering choosing Labour, the economy the main reason for Conservatives
Election Survey

The NHS is the main reason why voters considering choosing Labour, the economy the main reason for Conservatives

Week 6 of the General Election campaign tracker explores the rationale behind why voters are considering voting for different parties.
Public prefer a Labour majority, but 3 in 10 believe majority of over 100 seats would be bad outcome
Politics Survey

Public prefer a Labour majority, but 3 in 10 believe majority of over 100 seats would be bad outcome

A majority expect Labour to form the next government.
Labour remain ahead on key issues, but half or more lack confidence either party has a good long-term plan for Britain
Politics Survey

Labour remain ahead on key issues, but half or more lack confidence either party has a good long-term plan for Britain

The latest campaign tracker explores attitudes towards which party has the best policies on key issues.
Ipsos-UK-General-Election-2024-Campaign-Tracker
Election Survey

British public more likely to think Labour has the best policies on the issues that matter most to them

The first Ipsos Campaign Tracker of the 2024 General Election asks the public which issues will be most important in deciding their vote and which party has the best policies on them.
Ipsos Political Pulse - April 2024
Political Pulse Survey

No significant change in Angela Rayner’s favourability ratings amidst ongoing tax row

The April 2024 Ipsos Political Pulse explores public attitudes towards political parties and leading politicians
Ipsos Scottish Political Pulse - April 2024
Scotland Survey

Scots agree it’s time for a change, but are unsure if Labour can make the changes they want

With a general election a certainty at some point in the next 10 months, a majority of people in Scotland would like to see change, according to the latest poll by Ipsos in Scotland.
Conservatives register worst favourable scores this parliament
Politics Survey

Conservatives register worst favourable scores this parliament

58% are unfavourable towards the Conservatives according to the latest Ipsos Political Pulse.
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