Politics

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
Politics Survey

Half of Britons think Boris Johnson standing as an MP increases the Conservatives' chances next year

New research from Ipsos shows that half (51%) of Britons think the Conservatives' chances of winning the 2015 General Election will increase if Boris Johnson stands as an MP.
Politics Survey

Economic optimism up to second highest ever but three in ten are still worried about paying the bills

Ipsos's latest Economic Optimism Index shows that half the public (51%) believe that general economic condition of the country will improve over the next 12 months.
Gender Survey

Best party on looking after women's interests

Best party on looking after women's interests
Politics Survey

Labour and Conservatives neck and neck, while Boris Johnson has biggest impact on potential Conservative vote share over other possible challengers

The Ipsos Political Monitor for August shows that support for the Conservatives and Labour is tied at 33% if there were a General Election tomorrow, the first time since October 2013.
Politics Survey

Ipsos Economic Pulse - Wave 58

The Ipsos Economic Pulse for July shows economic confidence down among Russians, Polish and South Africans, with rises in Brazil, Sweden and Argentina. Britain sees economic confidence down slightly after the heights of last month.
Politics Survey

Neuroscience and marketing: what you need to know

Marketing Week's feature on neuroscience research includes an interview with Ipsos ASI, predicting that neuroscience research business will generate more than five times as much income this year as it did just two years ago.
Politics Survey

`Yes' continues to make progress as we enter the final stretch

As Alex Salmond and Alistair Darling prepare for the first live television debate of the campaign, Ipsos Scotland's latest poll for STV News shows that `Yes' continues to make some gains while there are signs that more and more people are now making up their minds ahead of September.
Politics Survey

China meat scandal: Are consumers turning on Western fast food brands?

In light of another food scandal, Managing Director of Ipsos Reputation Centre, Milorad Ajder, discusses the power of trust and image in City AM. 
Politics Survey

The Economist/Ipsos Issues Index - July 2014

Race/immigration retains its position as the most important issue facing Britain today, and concern about poverty/inequality is at its highest ever in our latest Issues Index for the Economist
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