Politics

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
ballot-box
Election Survey

Local Elections: Voters lack confidence in all main parties to deliver, with Reform UK poised to do well

New research from Ipsos in the UK sheds light on the factors shaping voter decisions in the upcoming local elections on May 1, 2025.
Street with houses
Politics Ipsos Voices

Reform UK: Local elections, big test

Pulse Check - April 2025
Westminster
Political Pulse Survey

Favourability ratings for Starmer, Reeves and Labour all unwind this month

Public favourability ratings for Keir Starmer, Rachel Reeves and Labour all dip this month, cancelling out much of last month’s improvement.
Wind turbine
Climate change Survey

Almost nine in ten Britons are concerned about energy prices

Almost nine in ten (88%) Britons are concerned about the current cost of energy. Nearly eight in ten (77%) are concerned about how dependent the UK is on energy imports from other countries.
Issues Index
Issues Index Survey

The economy and immigration remain Britain’s biggest issues

Four in ten (39%) see the economy as one of the biggest issues for the country, up five points since March.
Woman at desk
Politics Survey

Ipsos poll finds widespread support for key workplace DEI initiatives, but men are more likely than women to say DEI has gone ‘too far’

There is widespread support among British public for key workplace DEI initiatives, including flexible working (71%), gender pay gap reporting (65%), and inclusivity training (64%). However, men (43%) are significantly more likely than women (29%) to believe DEI initiatives in general have gone ‘too far’ in UK workplaces.
US and UK flags
Politics Survey

The proportion of Britons saying there isn’t a “special relationship” with the US doubles in one year amidst concern over tariffs

Only three in ten (30%) Britons now agree there is a "special relationship" between the US and UK - a significant 17-point drop from previous year.
Keir Starmer
Politics Survey

5 Years of Keir: A briefing to mark the 5th anniversary of Keir Starmer becoming leader of the Labour party

To mark the 5th anniversary of Keir Starmer becoming leader of the Labour party (4 April 2025), Ipsos UK has compiled our data on his personal approval ratings, as well as key indicators on his government’s performance.
Money jar
Politics Ipsos Voices

The Spring Statement explained

Pulse Check - March 2025
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