Politics

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
Child on phone
Society Survey

One in seven parents are not confident they know what their children are seeing or hearing online

Three in four parents (75%) say they are concerned about what children are seeing, hearing, or doing online.
Ipsos political polling
Politics Survey

Too divisive to lead Britain? The British public share concerns – and positives – of Nigel Farage becoming Prime Minister

Main concerns about Farage becoming PM include him being too divisive to lead Britain, his closeness to Donald Trump and doubts that Reform UK have enough talent to lead a competent government.
Money
Economy Survey

Reeves’ performance rating as Chancellor after Spring Statement nears same level as Kwarteng post mini-budget

Just one in five (19%) say that Chancellor Rachel Reeves is doing a good job, with half saying that she is doing a bad job (51%, up 7 ppts from mid-March, before the Spring Statement).
Food
Economy Survey

Over 2 in 5 Britons think utility and broadband companies are raising prices to increase profits, ahead of "Awful April"

76% of Britons say they are spending more on their typical household grocery shop than last year – 36% of whom are finding this difficult to afford.
Covid mask
Politics Survey

COVID-19 five years on: Young people most likely to say they’re lonelier and spending more time looking at screens than before the pandemic

Six in ten (60%) young people say they spend more time looking at social media and screens since before the pandemic started
Ipsos Political Pulse
Political Pulse Survey

Boost for Keir Starmer as ratings improve - but public think his government are doing a poor job on issues that matter most

29% of Britons hold a favourable view of the Prime Minister (+8 from February), while 46% are unfavourable (-9).
piles-of-coins
Politics Publication

Can Reeves Chart a Course Through Economic Pessimism?

With the Spring Statement looming, Ipsos polling reveals public pessimism about the economy and a difficult balancing act for the Chancellor as Britons want to hear how Labour will deliver economic growth, reduce the cost of living, and improve public services.
Issues Index March 2025
Issues Index Survey

Defence rises to become as big an issue for Britain as the NHS

Three in ten (29%) see defence and foreign affairs as one of the biggest issues for the country, an increase of twelve points since February.
Piggy bank
Politics Survey

Ahead of the Spring Statement, economic optimism is at its lowest level since December 2022

Ipsos’ Economic Optimism Index sits at a net figure of -54, the lowest level since December 2022, shortly after Sunak became PM, following the Truss mini budget.
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