Politics

Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.

13.05.26

Politics Survey

What can we learn from the Local Elections? Reform won councils less satisfied with policing, jobs, quality of life and community cohesion

Councils won by Reform are less likely than average to be satisfied with policing, jobs, their quality of life and community cohesion.

13.05.25

Politics Survey

British public now see Reform as main opposition over Conservatives, and believe Farage more likely to be PM than Badenoch

Britons are now slightly more likely to consider Reform UK (37%) as the main opposition party, ahead of the Conservatives (33%).

11.05.25

Politics Survey

One third of Britons say they would view Reform UK more negatively if Liz Truss were to join the party

34% say that former PM Liz Truss defecting to Reform would make them view the party more negatively. 13% say they would view the party more positively.

10.05.25

Defence Survey

A third of Britons – higher among men and young people - would take up arms for country, as confidence in armed forces to defend Britain from attack falls since 2022

Almost half (48%) of Britons say they are no circumstances where they would be willing to take up arms for Britain, 35% think there are. However, 42% of those aged 18-34 say there are circumstances where they would be willing to take up arms, compared with 28% of 35-54-year-olds and 36% of those aged 55-75. There is an even bigger gender divide, with 49% of men saying they would be willing to serve compared with 21% of women.

06.05.25

Economy Survey

Labour seen as the biggest factor behind the country’s economic woes as three in five think a recession likely within next year

Three in five (61%) Britons think a recession is likely within the next year.

01.05.25

Politics Survey

President Trump's first 100 days: US considered less of a force for good in world than China for first time ever

In Britain, just two in five (39%) say US is a ‘force for good’ in world – down 17 ppts from October 2024.

29.04.25

Immigration Survey

Two thirds of Britons say the total number of people entering the UK is too high

Two in three (67%) Britons believe the total number of people entering the UK is too high, with 43% stating it is "much too high."

28.04.25

Election Ipsos Voices

Declining faith in the "special relationship"

Pulse Check - April 2025 Tariffs

28.04.25

Economy Survey

Ipsos Economic Optimism Index falls to historic low

Current net figure of -68 even slightly lower than levels recorded during some of the most challenging economic periods in recent history, including January 1980 recession, 2008 financial crash, and the 2022 start of the cost-of-living crisis triggered by the COVID-19 pandemic and invasion of Ukraine.

27.04.25

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