Politics

One in seven Britons (14%) believe the economy is in good shape according to our Global @dvisor poll carried out in 24 countries.

Ines Nadal, Research Manager, Ipsos ASI looks at why despite the massive growth, mobile advertising has yet to find a formula that truly engages consumers.

The British electorate is evenly split on the future of the Coalition according to an Ipsos poll for Sky News.

Twice as many say they would be more likely to vote Liberal Democrat at the next election if business secretary, Vince Cable (12%) were leader of the Liberal Democrats rather than Deputy Prime Minister, Nick Clegg (6%).

In her latest blog Louise Brice, Research Director, Ipsos ASI discusses how we have been inspired by the Olympics and Paralympics and the increasing popularity of fitness apps to help us reach our personal goals.

... but watch out for the `Hotel Rwanda' effect! How LOVEFiLM has harnessed the power of Big Data to keep the customer satisfied. Claire Emes blogs in MediaWeek.

Approval ratings for the government and all three main party leaders are down after the Olympics, with the September Ipsos Political Monitor showing Nick Clegg is hit with his worst ever ratings.

Unemployment is becoming a more important concern for the electorate and is likely to be a big talking point at the party conferences over the next few weeks, says Ben Marshall in Public Finance magazine.

Sara Davidson looks at the precieved labelling of individiuals through the use of quantitative data