Politics

In our latest Big Society blog, Debbie Lee Chan reflects on how best to measure perceptions of social integration and community cohesion.

Don't embark on innovation without first understanding your market, writes Jonathan Weeks, director, Ipsos Marketing in Brand Republic.

Louise Brice blogs in MediaWeek on facial recognition in advertising and what consumers perceive as true innovation.

Q I am going to read out a list of problems facing Britain today. I would like you to tell me whether you think the Conservative party, the Labour party or the Liberal Democrats has the best policies on each problem.

Tara Beard-Knowland of Ipsos ASI asks if luxury brands can tell their story to the masses without diluting their brand equity.

The Scottish Government, in partnership with the Scottish Government Alcohol Industry Partnership (SGAIP), commissioned Ipsos to conduct an independent review of the Alcohol Sponsorship Guidelines for Scotland.

The poll explored attitudes towards a range of issues surrounding the constitutional debate, including independence, devolution max, the impact of independence, important issues in the debate and who should lead the 'no'campaign.

Ipsos's latest Political Monitor shows Labour regaining the lead over the Conservatives, but none of the party leaders will be completely happy with their situation.

An Ipsos poll for the HSJ shows the Labour Party holds an 18 point lead over the Conservative Party as being seen as the party with the best policies on health care