Politics

Ipsos was commissioned by the then Scottish Executive to undertake research to support the China Strategy.

The first wave of a major new study, the Delivery Index, is launched by Ipsos today. It shows the scale of the challenge facing Prime Minister Gordon Brown as he tries to develop a new style of politics to define his premiership.

Ipsos's August Political Monitor puts Labour five points ahead of the Conservatives (41% vs 36%), with the Liberal Democrat share at 16%. Gordon Brown's personal rating shows 43% of the population satisfied with the way he is doing his job as Prime Minister.

Brown's challenge will be to maintain support in the polls once the 'bounce' wears off

After Diana's death "the Monarchy realized that it stands or falls on public opinion" I was quoted as saying in the recent cover story in Time Magazine [note 1].

Ipsos's latest poll for the Sun (conducted on the telephone from 8-9 August) indicates that the 'Brown bounce' continues, with Labour leading over the Conservatives on voting intention among those who say they are 'certain to vote'. Brown is seen to outstrip both Cameron and Campbell in being seen as trustworthy, as well as being perceived as 'better in a crisis' and 'better at understanding the problems facing Britain'.

Dr. Roger Mortimore on the much-discussed "Brown bounce".

In the wake of the recent flooding that has inundated vast swathes of the country the debate about climate change continues to gather pace.

In the wake of the recent flooding that has inundated vast swathes of the country the debate about climate change continues to gather pace.