Politics

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
Another successful UK Exit Poll for Ipsos
Election Survey

Another successful UK Exit Poll for Ipsos

Ipsos conducted a successful 2024 General Election Exit Poll for the BBC, ITV and Sky News.
cat-walking-across-the-road
Election Survey

Larry the cat has higher favourability rankings than either Rishi Sunak or Keir Starmer

New polling from Ipsos has found that 44% of Britons have a favourable opinion of Chief Mouser to the Cabinet Office Larry the cat.
Ipsos General Election 2024 - Final Poll
Election Survey

Labour holds 18 point lead over the Conservatives in final Ipsos election poll

Labour maintains a strong lead over the Conservatives according to the final Ipsos opinion poll of the 2024 General Election.
Voting intention
Politics Survey

Voting Intention Polls and Trends

Long term headline voting intention polls and trends from Ipsos.
people-sitting-down-near-table-with-assorted-laptop-computers
Election Publication

From Hashtags to Votes: analysing online engagement during #GE2024

What have we learnt from the way the public have engaged with the election online?
The NHS is the main reason why voters considering choosing Labour, the economy the main reason for Conservatives
Election Survey

The NHS is the main reason why voters considering choosing Labour, the economy the main reason for Conservatives

Week 6 of the General Election campaign tracker explores the rationale behind why voters are considering voting for different parties.
Brand Starmer vs. Sunak
Brand Image Publication

Brand Starmer vs. Sunak

The Empathy Election: Can Brand Starmer Capitalise on Brand Sunak's Empathy Deficit?
NHS is the main reason why voters plan to cast their ballot for Labour, the economy is the main reason for Conservatives
Election Survey

NHS is the main reason why voters plan to cast their ballot for Labour, the economy is the main reason for Conservatives

New Ipsos poll examines why voters are considering voting for different political parties in this 2024 general election
Ipsos political polling methodology
Politics Survey

Ipsos political polling methodology

Ipsos’s current UK political polling design.
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