Politics

Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.

13.05.26

Election Survey

Labour maintains lead with Conservatives falling back to equal their lowest ever vote share

Rishi Sunak records the worst net satisfaction rating for a Prime Minister at this stage of an election campaign going back to 1979

26.06.24

Crime, Justice, Police Survey

Majority of Britons think crime is a big problem with 6 in 10 Britons believing it has risen over the past year

Despite a downward trend in crime in England and Wales, 6 in 10 Britons believe that crime in the UK has risen over the past 12 months.

26.06.24

Election Survey

Negativity towards Sunak and Conservatives rises to highest level this parliament as 3 in 5 say party is having a bad campaign

The latest campaign tracker reveals that 61% of Britons are unfavourable towards Sunak and the Conservative party

25.06.24

Election Survey

Exploring voter volatility ahead of the July General Election

The results of a new Ipsos UK KnowledgePanel survey tracked the voting intentions of the same group of over 15,000 British adults between January and June

24.06.24

Housing Survey

Public: building more homes is the number one housing priority, but other things matter too!

Building more affordable homes, tackling homelessness, and reducing the number of empty homes are seen by the public as key housing priorities for the next government.

24.06.24