Public Health
2 in 3 Britons support legalisation of assisted dying in principle as legislation returns to Parliament, but conditions make a difference
New polling data from Ipsos in the UK, conducted 28–31 August 2026 among British adults aged 16-75, in partnership with the Press Association, reveals sustained public backing for assisted dying as MP Lauren Edwards re-introduces identical legislation to Parliament ahead of its second reading on 11 September 2026. However the exact circumstances can make a difference to that support.
Social Listening
Publication
Communicating Public Health: Conversations about the COVID-19 pandemic - Report 4
Political Monitor
Survey
Ipsos Political Monitor – Ratings fall for the Government on its handling of the coronavirus
Public Health
Survey
Demographic divide in likelihood to download and report symptoms on the Government’s contact tracing app
Public Health
Survey
COVID-19 Trends – Majority of Britons remain concerned about the risk of COVID-19 to themselves and the country
Healthcare
Survey
Around the world, people yearn for significant change rather than a return to a “pre-COVID normal”
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