Public Health

Ipsos polling
Public Health Survey

2 in 3 Britons support legalisation of assisted dying in principle as legislation returns to Parliament, but conditions make a difference

New polling data from Ipsos in the UK, conducted 28–31 August 2026 among British adults aged 16-75, in partnership with the Press Association, reveals sustained public backing for assisted dying as MP Lauren Edwards re-introduces identical legislation to Parliament ahead of its second reading on 11 September 2026. However the exact circumstances can make a difference to that support.
Individuals and the Government have most responsibility to ensure people live healthily | Ipsos
Public Health Survey

Public supports government intervention on diet, health and advertising

The public think we, as individuals, have the most responsibility for ensuring we lead healthy lives
Three in four adults globally say they would get a vaccine for COVID-19 | Ipsos
Healthcare Survey

Three in four adults globally say they would get a vaccine for COVID-19

Most do not expect that a COVID-19 vaccine will be available before the end of year; fear of side effects is the top reason for not wanting to take the vaccine.
COVID crisis: who’s been hardest hit, the impact on Britain and generational prospects
Public Health Survey

COVID crisis: who’s been hardest hit, the impact on Britain and generational prospects

The UK public are more likely to say the COVID -19 crisis has affected men worse than women, people from ethnic minorities worse than white people, and the old worse than the young, according to a new study.
Front slide of report
Public opinion Survey

New data reveals how UK would be prepared to live if COVID vaccine can’t be found

Large proportions of the UK public say they would accept most children being home-schooled, employees being able to choose whether they work from home and bans on public events in front of live audiences being in place for the “very long term”, if a vaccine or treatment that deals with the threat of COVID-19 cannot be found, according to a new study
Coronavirus-tracker
Public opinion Survey

Largest home antibody testing programme for COVID-19 publishes findings

With Imperial College London, Ipsos has undertaken a huge study across England to find Covid-19 antibody prevalence.
Ipsos Issues Index: Concern about COVID-19 remains at record levels, despite falling infections
Issues Index Survey

Ipsos Issues Index: Concern about COVID-19 remains at record levels, despite falling infections

Concern about Covid-19 remains at record levels - despite falling infections - and now worry about unemployment rising too
New data reveals who’s most likely to refuse a COVID-19 vaccine | Ipsos
Public opinion Survey

Who's least likely to say they'll get a COVID-19 vaccine?

Kings College London and Ipsos look at who is least likely to get a COVID-19 vaccine.
Largest testing programme for Coronavirus shows virus continued to decline in June
Public Health Survey

Largest testing programme for Coronavirus shows virus continued to decline in June

The second report from the country’s largest study on Coronavirus rates of infection has been published, showing further decline in COVID-19 in late June and early July. The study involved 150,000 volunteers tested across England between 19 June and 8 July.
Understanding the coronavirus crisis | COVID-19 | Ipsos
Healthcare Publication

Signals #10: Understanding the coronavirus crisis – the story so far

This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
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